It took us 9 days, but we are now over 100% funded. Get in on the fun @ www.spaceshipbrokenbook.com.
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It took 45 backers to get us over the hump, and I want to thank, thank, thank them so much. Phase one of any launch is people that have backed you before, and of 45 backers, 43 backed from a previous campaign.
That’s what you need to survive people. You need returning fans. You need people who will back your play across multiple genres and formats. You need people who believe in you, and I’m so lucky to have people that believe in me.
Now the question is, where do we go from here? Most people get stagnant after they fund, and this is certainly something that has happened to me before. What are we going to do to make sure this doesn’t happen to us?
For one thing, we are going to start an affiliate program, wherein anybody that refers a backer will get 10% of that backer’s pledge. I use a service called Kickbooster for this. When somebody signs up for Kickbooster they are given an affiliate link. If anybody that backs my project using that affiliate link, the affiliate receives 10% of the funds raised.
This is something that I use every week for my mailing list. I go to Kickbooster’s marketplace and find 2-3 awesome projects for me to add to my newsletter. However, I only use links from people who are funded. Why? Because space on my mailing list is precious and I don’t want to waste it on a project that’s not going to fund.
Since I always believe that you are your best client, I believe that is how most people feel, so I didn’t want to set up this affiliate program until I knew we would fund. Now, it’s a no-brainer for people who like the project to help us. Even if they don’t back themselves, they can make money by referring a cool project to their audience.
Additionally, we can now think about ad spend. Until we funded I wasn’t willing to consider ad spend, because it might have gone into a black hole. Now that we are funded and I know we will make some money, I can consider a small ad campaign. That ad campaign can be targeted to people that love sci-fi or psychology, and I can be sure that I will not waste more money than I can afford to lose.
Again, now that we are funded people are more likely to come on board because everybody wants to back a winner.
The third thing we can do is go to press sites and offer them an affiliate link if they help us promote the book. Blog sites live on affiliate links and the ability for us to show that our project is funded, so they are backing a winner, and they can make money is very appealing to most blog sites.
Aside from that, it’s just more of the same. We have to keep showing value to our existing audience so they will back and additionally show our success to people outside our audience so they will back too.
It feels great to fund, but our goal is $5,000 and we are a far way away from that number. If you want to help us, head on over to www.spaceshipbrokenbook.com and pledge today.
And if you like this podcast, please subscribe on iTunes, stitcher, google play, or anywhere you get your podcasts. We have tons of episodes coming up soon and we only have an RSS feed of 20 episodes, so you will miss content if you don’t subscribe.