It’s over! The My Father Didn’t Kill Himself campaign is over and I’m back to do a wrap-up of the things I learned throughout the campaign. If you listen to all 11 episodes you’ll already know most of this, but some people just like the wrap up, so I’m going to try to oblige them, while giving new information.
People still donated even though we hit our
goal. I’m not sure if that’s because we wanted 1,000,000% funded or because
people just wanted to see this project succeed. Perhaps we’ve gotten to the
place where people are preordering my work because they want it and not because
of the goal, though I think the goal is still important.
Facebook and Twitter ads didn’t work this time.
Nothing really worked this time except for social and mailing list.
With this third campaign, we finally felt like a
publishing company, utilizing our mailing list, auto responder sequences,
retargeting ads, and more. It felt finally like we had a community.
We did no stretch goals this time, and didn’t
see any adverse reaction. I think stretch goals are only good if you are adding
content to the book.
I can’t stress enough how important it is to get
a distribution chain in place and stress test it before a campaign.
I don’t recommend doing a $1 campaign as your
first campaign, because you actually do need lots of money to start up, whereas
with MFDKH we already sunk all the cost in before the Kickstarter launched. I
would never do a $1 campaign until you have a few under your belt.
Because we knew the book was coming out anyway,
we didn’t have to push people. We could get them on the mailing list and knew
that eventually they could buy the book on our website and on Kindle.
We’re going to go more into doing extra episodes
on Fridays about business. Email us with what you want to see @ firstname.lastname@example.org.