Live @ LBCC: How to Build an Audience from Scratch with Barbra J Dillon, Nick Marino, and Madeleine Holly Rosing

September 30, 2016


How to Build an Audience from Scratch is the third and final panel I was on at Long Beach Comic-Con. I feel like I had the complete experience this year. I hosted a workshop, moderated a panel, and was a featured guest on a panel.

This is the panel that I moderated with Barbra Dillon from Fanbase Press (, @barbrajdillon on Twitter), Nick Marino from Holy F*ck (, @nickmarino on Twitter), and Madeleine Holly-Rosing from Boston Metaphysical Society (, @mhollyrosing on Twitter)

Both Barbra and Madeleine have been on the show before. You can listen to Barbra by clicking here, and Madeleine by clicking here. Someday soon I hope to get Nick on too. Stay tuned for that.

I worked very hard to find panelists for this panel that had varying experiences building their audiences. Barbra’s Fanbase Press is both a publishing company and a member of the comic press. Madeleine built her audience through self-publishing and Kickstarter. Nick built his audience through zines and working with publishers.

Each of them has a unique point of view that can help you get to the next level. Our focus truly was how to build an audience from scratch. So often these panels fail to deliver actionable advice for the attendees. This isn’t one of those panels. We gave very specific instructions on how to build that audience, how to talk to the press, and how to present yourself at shows.

Even if you are not outgoing like me, you can find something in this panel which can help you succeed. I hope you enjoy it.

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6 comments on “Live @ LBCC: How to Build an Audience from Scratch with Barbra J Dillon, Nick Marino, and Madeleine Holly Rosing

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  4. Great podcast guys!
    You nailed it when you said that most comic artist have at least a part-time job to sustain themselves. I have a full-time job myself. While I love to meet people, discover new comics. Finding time to do it is challenging to say the least.
    And then there’s the marketing/branding aspect of it. Maintaining a website…

    As much as I love meeting people, I would hope to be able to spend most of the little time I have free drawing.

    What do you think is a good ratio between networking/marketing/branding and actually making comics?

    • Mar 9, 2017

      Most people will say that it’s 80% marketing 20% creation, which is very hard at the beginning. It gets easier over time though. The end goal is to make a living doing this, and you can only do that if people are willing to buy your work, and you will only have people willing to buy your work through networking. At the beginning, it should probably be about 50%-50% making/networking. It gets easier when you have a product though.