Kickstarter Tip #9: Keep your text concise

August 31, 2016

Welcome back Wannabes and Creators to our special Kickstarter mini-season sponsored by Spaceship Broken, Needs Repairs, our new Kickstarter. You can check it out at

These are short tips we are running every day during the course of our campaign. It’s not a full show. It’s just a great actionable tip you can use to run better Kickstarter projects today.

Today’s tip to keep your text concise. People on Kickstarter love to use huge blocks of text, but that is ugly to the eye. They also love to muddle their paragraphs. Remember in school where we learned how to write a paragraph?

You have one main sentence, 2-3 sentences that support the main sentence, and a concluding sentence that ties together everything you said. The same thing is true with paragraphs. You have a thesis paragraph with your main point, then 3-5 supporting paragraphs, and a concluding paragraph.

You don’t need much in order to get somebody to back, but it does have to make a compelling, clear, and concise case.

That’s it for today. Come back tomorrow for another quick Kickstarter tip, and check out our new Kickstarter, Spaceship Broken, Needs Repairs at

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