Kickstarter Tip #6: Don’t overextend yourself on merchandise

August 28, 2016

Welcome back Wannabes and Creators to our special Kickstarter mini-season sponsored by Spaceship Broken, Needs Repairs, our new Kickstarter. You can check it out at www.spaceshipbrokenbook.com.

These are short tips we are running every day during the course of our campaign. It’s not a full show. It’s just a great actionable tip you can use to run better Kickstarter projects today.

Today’s tip is to not overstretch yourself on merchandise. Especially once a project is funded, creators generally go crazy offering all sorts of merchandise like t-shirts, mugs, and other very high priced items. The problem is that they are eating into their own profit margins and eventually end up in the red.

Merchandise is unnecessary in almost all instances until you have a well-known product. Just focus on making a great single product (unless your product is incredibly high priced like many tech products are). If you must make merchandise, don’t make anything with multiple sizes. Also, note that if you offer merchandise you can no longer ship your product media mail. 

That’s it for today. Come back tomorrow for another quick Kickstarter tip, and check out our new Kickstarter, Spaceship Broken, Needs Repairs at www.spaceshipbrokenbook.com.

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One comment on “Kickstarter Tip #6: Don’t overextend yourself on merchandise

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