Kickstarter Tip #5: Make deposits into the good will bank

August 27, 2016

Welcome back Wannabes and Creators to our special Kickstarter mini-season sponsored by Spaceship Broken, Needs Repairs, our new Kickstarter. You can check it out at

These are short tips, we are running every day during the course of our campaign. It’s not a full show. It’s just a great actionable tip you can use to run better Kickstarter projects today.

Today’s tip is to make deposits into the good will bank before you make a withdrawal. Good will is a finite resource, and you will use it up when you run a campaign. In order to make running a Kickstarter palatable to your audience, you need to add value to people’s lives for months and months before you ask them to pledge to your campaign.

This could be from a webcomic, or free pages from your book, or a podcast helping them fix their biggest problems, or anything you can do to help add value to your audience’s lives. The more value you add, the more trust you will have with your audience and the fuller your good will bank will become.

You can’t be a take with Kickstarter, you have to give 10x more than you ask. You should be delivering 10x value to your audience so they will gladly give you money. In fact, they will consider it the least they can do after all the help you have given them.    

That’s it for today. Come back tomorrow for another quick Kickstarter tip, and check out our new Kickstarter, Spaceship Broken, Needs Repairs at

If you like this podcast, please subscribe, rate, and review it wherever you download your podcasts.


Leave a Reply

Your email address will not be published. Required fields are marked *