Kickstarter Tip #3: Stretch goals should always make your core product better

August 25, 2016

Welcome back Wannabes and Creators to our special Kickstarter mini-season sponsored by Spaceship Broken, Needs Repairs, our new Kickstarter. You can check it out at

These are short tips we are running every day during the course of our campaign. It’s not a full show. It’s just a great actionable tip you can use to run better Kickstarter projects today.

Today’s tip is that your stretch goals should always improve the quality of your product. Most people have terrible trouble with stretch goals. Once a project funds the backers fall off because there’s nothing more to keep their interest.

You can change that by making sure your stretch goals always improve the quality of your project. For instance, if you have a book that is a 100-page soft cover comic, you can add extra pages at the end as a stretch goal, you can add an extra story, you can make your soft cover into a hard cover book, you could make your book a bigger size.

Meanwhile, the original backer is still paying the same amount for their pledge, and they are getting a better product. Nobody cares about the bookmarks and prints. They just want the coolest project they can get.

That’s it for today. Come back tomorrow for another quick Kickstarter tip, and check out our new Kickstarter, Spaceship Broken, Needs Repairs at

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