Free Kickstarter Course: The Most Important Part of Any Campaign

April 22, 2016

Wow. We’ve learned a lot so far. If you liked these episodes, please subscribe, rate, and review us on itunesstitcher, or wherever you listen to us. 


We learned how to validate an idea, how to find your target market, and the best time of the year to launch your Kickstarter. Today, we’re going to talk about the most important aspect of any Kickstarter. 


Before we do, you might like to know that we have a podcast called The Business of Art, available on itunes and Podbean among others. Check it out here


If you are interested in treating your creative endeavors as a business, we bring on people every week to talk about how they build their businesses.


Now, onto the lesson. 


The 99% of successful Kickstarter backer and pledge curves are the same. They are parabolas, with the beginning and end accounting for most of the backers and money raised.


You can see this by checking out campaigns on Kicktraq


As you’ll see, there will ALWAYS be a lull in the middle of a campaign where you only have a couple of people backing a day.


I’ve only seen one campaign that was able to maintain momentum the entire campaign. This one. 


If we accept that as fact, then the most important part of the Kickstarter is building for a HUGE release on the first day. 


Seriously.


You need to raise 33% of your backing on the first day. If you can do that, you’re nearly guaranteed to succeed. If you can’t, your path will be much harder. If you fall below 20% on your first day, you’re in for a very long expensive haul to get your project funded. We have a free ebook that talks more about this. You can check it out here.


Having a fantastic first day means so much.


It means that your backers are going to be spreading the word about your campaign all throughout your campaign. That’s a lot of free publicity. 


Additionally, it means you will show up higher on Kickstarter, you have a better chance of people seeing your campaign, and when they see your campaign they see it as a success.


People love to back a winner. If you can hit that 33% mark on the first day, people will want to back your campaign b/c success breeds more success. 


Additionally, the higher your backers are at the beginning, the more people will back during the middle of your campaign. The higher your first day, the higher the minimum pledges will be in future days. 


So finding those backers on day one, and telling people about the campaign, and getting as many people to back as possible is critical and you need to start early to do it. The bigger your network, the bigger your reach, and the more people you can hit on that first day. 


That’s it for today. Next time we’ll actually get into creating your campaign! I’ll bet you thought we’d be dealing with this on Day 1. 


If you liked this episode, please subscribe, rate, and review us on itunesstitcher, or wherever you listen to us. 


Until next time, 


Russell

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2 comments on “Free Kickstarter Course: The Most Important Part of Any Campaign

  1. @admin,
    I got your blog just today and found it very helpful to read. I am pretty sure that this will go all long for a great learning period for me.

    Nothing to say more, thanks a ton. I will be very happy if you answer my comment!!

    • noheltyr@gmail.com Jun 8, 2016

      Thank you so much. I appreciate it. If you think of anything else you would like to hear on the podcast, let me know!