Welcome back to the second lesson of our free Kickstarter course! This whole miniseason is being brought to you by Audible and our new Kickstarter I Can’t Stop Tooting: A Love Story, a kid’s book about farting and acceptance. Check it out here.
Finding your target market, and growing it, is the best predictor of how much you are going to raise. Most people think they are going to click the launch button and magic is going to happen, but that’s just not the case. It’s a lot of hard work finding, building, and nurturing your audience.
However, if you find your target market they will tell you exactly what they need and how to build a product that suits them. They are going to be your best beta testers and your best brand ambassadors.
They are not hard to find either.
I start finding an audience before I ever leave the house my joining Reddit forums and Facebook groups. I join early and provide relevant comments and links to the members. I engage with them and find out what they are about. I truly care about what’s going on, not just as a marketing gimmick.
Then, I leave my house by finding Meetup groups in my area.While there may not be an audience for the exact product I’m trying to build near me, there is usually a group in the broad range of product class (i.e. if I’m trying to build a motorcycle motor, there is a motorcycle club even though it doesn’t specialize in repair).
I join these groups a LONG time before I finish my product, provide updates, find friends, and talk shop. Then, when my product launches I KNOW people want it because I have a community of hundreds of people that told me they want the product.
I hope that helps. Next we talk about the best time to launch a Kickstarter product. If you liked this, please go to cantstoptooting.com and help our new Kickstarter project.
Until next time.