Free Kickstarter Course: Finding Your Ideal Market

April 8, 2016

Welcome back to the second lesson of our free Kickstarter course! This whole miniseason is being brought to you by Audible and our new Kickstarter I Can’t Stop Tooting: A Love Story, a kid’s book about farting and acceptance. Check it out here.



If you are digging this course, head on over the itunes and rate, subscribe, and review us. It takes less than a minute and it helps us so much. It’s easy, just click here

Now onto the lesson. Today we’re going to focus on Finding your Target market. 

Finding your target market, and growing it, is the best predictor of how much you are going to raise. Most people think they are going to click the launch button and magic is going to happen, but that’s just not the case. It’s a lot of hard work finding, building, and nurturing your audience. 


However, if you find your target market they will tell you exactly what they need and how to build a product that suits them. They are going to be your best beta testers and your best brand ambassadors. 


They are not hard to find either.


I start finding an audience before I ever leave the house my joining Reddit forums and Facebook groups. I join early and provide relevant comments and links to the members. I engage with them and find out what they are about. I truly care about what’s going on, not just as a marketing gimmick. 


Then, I leave my house by finding Meetup groups in my area.While there may not be an audience for the exact product I’m trying to build near me, there is usually a group in the broad range of product class (i.e. if I’m trying to build a motorcycle motor, there is a motorcycle club even though it doesn’t specialize in repair).


I join these groups a LONG time before I finish my product, provide updates, find friends, and talk shop. Then, when my product launches I KNOW people want it because I have a community of hundreds of people that told me they want the product.


I hope that helps. Next we talk about the best time to launch a Kickstarter product.  If you liked this, please go to cantstoptooting.com and help our new Kickstarter project. 
And if you are digging these episodes, please subscribe, rate and review us here.


Until next time. 


Russell 

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2 comments on “Free Kickstarter Course: Finding Your Ideal Market

  1. Pretty nice post. I simply stumbled upon your blog and wanted
    to mention that I have truly loved browsing your blog posts.
    After all I’ll be subscribing to your feed and I’m hoping you write once more soon!

    • noheltyr@gmail.com Jun 8, 2016

      Thank you so much. We do two episodes a week. Hope you will subscribe and enjoy!