Free Kickstarter Course: Distributing Your Campaign

May 6, 2016

We’re nearing the end, and I’m sure you guys have learned a ton! If you liked this episode, please go rate, review, and subscribe by clicking here. 

Let’s recap:

Now you know how to validate an idea, find a target market, when to launch your campaign, what the most important part is of any Kickstarter, and how to create your Kickstarter campaign! 

Now, we have to talk about getting your campaign into backer hands.This is where the rubber meets the road. 

This is where most Kickstarters go bankrupt, or at least end up massively in the red. That’s exactly why budgeting appropriately is so important.

Getting a high quality project into backer’s hands is the only way you can possibly hope to build an audience for the future, and that’s the goal of Kickstarter.

If you think it’s about getting your project funded, you are WRONG.

Funding the project is a part of Kickstarter, but it’s only a part. Your goal should be building an audience so you can keep doing Kickstarters forever. 

In order to do that you need to precisely know how much it will cost to get your project into backer hands, who is going to produce your project, how you are going to distribute it, how you are going to ship it, and build in contingencies. This needs to happen before you hit the launch button

You need quotes from your fulfillment, distribution, and shipping companies before you launch, and at different levels depending on how many people back. 

Additionally, you have to keep your audience updated on everything, both good and bad. Here’s the thing. In order to build an audience, you have to communicate with your audience, be honest with them, and get them their project in a timely manner. 

Next Time, we’ll be back to talk about building an audience for the next project. 

Until then, 


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35 comments on “Free Kickstarter Course: Distributing Your Campaign

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    • May 8, 2016

      We post an interview every wednesday and a lesson every Friday. Tomorrow we will also have a bonus episode. The best way to keep learning is by going the and subscribing to the podcast b/c then you will get it every week. You can also go to to find my blog which I update every Tuesday, follow us @russellnohelty on twitter or instagram, or find me on Medium.

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    • Jun 8, 2016

      You can subscribe on itunes, stitcher, podbean, and others. You can also find me on instagram and twitter @russellnohelty. We also have a blog @

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