Desireé Duffy is a force to be reckoned with in the publishing world. Aside from being an author herself, she has 20+ years of experience as a publicist. I know most of us have no experience with publicity and PR, so I wanted to bring her on to clear up some of the most common misconceptions about building relationships with the press. Here’s her bio for you. You can find out more at www.blackchateauenterprises.com.
As the founder of Black Château Enterprises, Desireé Duffy has created a new way of promoting books and authors. Known as the Author Network, it offers the main components that independent and small press authors need—media interviews, articles about their books, book reviews, and social media buzz.
Focused on helping authors and creative individuals elevate their work, Black Château’s goal is simple: to give talented individuals and exceptional brands the exposure they deserve with flexible, creative strategies that deliver results.
Duffy is the chair for the Alliance of Women in Media’s Advisory Board and also writes for Equites.com as a contributor on marketing, digital media, technology and entrepreneurship. She lives in Southern California with her husband and two puggles—Spike and Teddy Bear.
Listen to this episode if you want to learn:
- How to compete in an overcrowded holiday season
- How to make SEO, SEM, and Google Adwords work for you
- How to package your product like a best seller
- How to drive traffic to your website
- How to put together a press kit
- Why buying a press list doesn’t work
And much more.
If you like this episode, head over to www.blackchateauenterprises.com to learn more. She’s also on Twitter @Desiree_Duffy.
If you like free things, you can get the first chapter of my new book Sell Your Soul: How to Build your Creative Career on Bookfunnel now at www.gosellyoursoul.com
Don’t forget to join our Facebook group at www.writingandsellingcommunity.com
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Thanks so much. Until next time.