This podcast is a weekly podcast for the creatives that want to get stuff done. Plain and simple. I don’t believe in splitting hairs. If you are a creative that doesn’t want to grow your business, this isn’t the podcast for you.

My name is Russell Nohelty and I’m your host. I’m a creative that runs a successful small publishing company called Wannabe Press ( We aren’t big, but we get by because we have an intensely loyal fan base and well-developed brand…and on the sheer grit and determination of our team.

The Business of Art exists to show creatives how to do what I do, because I’m not a special snowflake. I have never been hired to write a script or had a book bought by a big publishing company. Every bit of success I’ve had came from building my own network and from hard fought lessons. That’s what this podcast is about; bootstrapping your creative success through sheer force of will. With a little elbow grease, you can become creative entrepreneurs too. 

What do we do?

We interview successful creators about how they got into their business, how they grew their creative business and those little details that can supercharge your own creative business. Sometimes the most innocuous comment can change everything for you.

I say the word business all the time and it often scares creatives off, because they are not used to thinking about their creative work as a business…but that is exactly what it is, and I show you how to become the creative entrepreneurs you must in order to have your business succeed.

So who is this podcast for?

It’s not for the dreamers. It’s for the doers. This podcast for the creatives that want to hustle harder than the next person; the creative that wants to know how to hack the system and become noticed by the right people; it’s for creatives that want to get their hands dirty. Those are the creatives we love.

What we do here is simple: Every week I interview a guest and we talk for an hour about their creative journey, how they got into the business, and how they’ve been able to sustain their business. My goal is that it feels like two old friends meeting over coffee and swapping war stories. New episodes post on Thursdays.

Some weeks I might switch it up and so a long form lesson about something important and practical you can use to improve your creative business. My goal from these episodes is that you have actionable, practical advice you can implement today.

Why do I do it?

I want creative to embrace the business side of their art and be able to sustain themselves as a full-time creative, whatever that means to them, and I want you to know you’re not alone. We are in this together. 

I built this, and my brand, on getting my hands dirty and doing things, and that’s how I talk to the creative entrepreneurs that come on my show. I get up in the guts and have the hard conversations that nobody else is having on how to turn your creatives into sustainable entrepreneurs.

I like to say that I read the boring business books so you don’t have to, but it’s more than that. I fail at my own business so you don’t have to do it too. So please, learn from me and my guests. If you like what you hear subscribe, rate, and review us on iTunes by clicking here.